CONTENT CREATOR

& COPYWRITER

Amplify your brand’s voice

with some much-needed humor

Sheria Mattis is a writer with a fresh, unique perspective and experience with branded content.

Specializing in social media copy, narrative comedy, satirical news, sketch comedy, and brand partnerships.

You can catch my work on Cash App, Waze, Netflix is a Joke, BUCK, Reductress and more.

WORK SAMPLES

Awkward Money Questions

Cash App Socials wanted a low-lift series that incorporated their celebrity partners and solidified their product and brand identity.

I created the concept, title, copy, and strategy for Cash App’s Social Media video series, Awkward Money Questions, where celebrity partners answer rapid-fire questions about personal finance to give viewers insight into their personalities and an opportunity to get real about money.

Check out some of my favorites from Serena Williams, Odell Beckham Jr., and F1 driver, Checo Perez.

Cash App

@cashapp What’s the most expensive article of clothing you’ve ever purchased? Bet it doesn’t beat #Symone Also, tune into the Grand Finale of #rupaulsdragrace ♬ original sound - Cash App

@cashapp who else was a baby hustler? #serenawilliams #thegoat #thatsmoney #awkwardmoneyquestions ♬ original sound - Cash App

@cashapp #obj what was the sale item?? #thatsmoney #akwardmoneyquestions #nfl ♬ original sound - Cash App

YouTube “How To” Series

An easy-to-digest, and fun-to-watch “How-To” Series? It’s a big ask.

Collaborating with Cash App’s developers and customer care team, I worked as the lead copywriter, scriptwriter, and casting director on this video series based on the topics and features Cash App’s users had the most trouble with.

Watch this diverse range of influencers, actors, and comedians show you how to use the app.

Cash App

Evergreen Growth Marketing Redesign

When Cash App needed a complete redesign of their growth marketing strategy, I collaborated with Buck Design as part of Cash App’s in-house Growth team to create copy, pitch design strategy, and conduct voiceover casting and direction for Cash App’s evergreen growth marketing reset.

Here are 3 video assets from that campaign.

Cash App x BUCK

Bitcoin Market Manifesto

Cash App wanted to make Bitcoin accessible for new users at the 2023 Miami Bitcoin Conference.

Our team made it happen with a live interactive Bitcoin Market, a peer-to-peer market where guests could shop “irl” and pay with crypto on Cash App’s Lightning network.

I worked with the Bitcoin team to concept and create this Bitcoin Market Manifesto to welcome them into the world of Bitcoin.

Cash App

“How-To” Series

Waze

Waze wanted an addition to their “how-to” video series to guide users in a fun, friendly, humorous way through their updated offerings.

They contracted me to script, film and edit a UGC-style video about how to use their Sidekicks feature.

Leslie Jones gives voice to Planned Parenthood’s best friend… the uterus.

When Planned Parenthood of Greater New York needed a fun, funny, frank approach to their annual Spring Fundraising Gala, they contracted me to collaborate with Abby Terkuhle of Category5, Fran Drescher, and Leslie Jones to write the script for their animated production.

Check it out!